Life at Hulu (Employer Brand)
ROLE
Designer • 2020–2021
As an associate designer shaping Hulu's Employer Brand, Life at Hulu, with my Senior Manager, I helped with design campaigns tailored for our social and recruiting platforms. We wanted to highlight and celebrate what it means to be a Hulugan at Hulu — the fun, hardworking culture that comes with the title and a huge emphasis on our values: #oneteam. Additionally, I contributed to organizing internal Hulu events such as Heritage Months and Huluween, where I wanted to enhance the overall experience for employees.
BRIEF
Social
Creative for Life at Hulu social channels, a place to feature Hulu’s incredible culture to prospective employees.
Posters, Banners, Zoom
Posters, banners, and zoom backgrounds created for life based in a pandemic/digital world.
Huluween
Huluween is a major holiday at Hulu. Hulugans around the company band together to create epic Halloween displays around the office. It’s a major competition and a rock of the company culture. We make sure our internal communications are up to par and match our external communications.
Designer • All Communications, Decks, Employee Messaging
Artist Partnership: Jon Contino (Most Illustrations)
AR filter created for Snap Camera, created using Snap Lens. We used this in our Zoom calls around the company; it brought a fun touch to the little creatures featured in this campaign!
Created illustrations when needed.
Huluween is celebrated across all of Hulu’s eight offices. For the Beijing office, I created new imagery to match the campaign, but tailored it to the custom story the Beijing team created, “A Tale of Warriors.”
