The Other Art Fair
ROLE
Designer • 2018 – 2019
As a lead designer for The Other Art Fair, my role shaped visual identity of over 14 international and domestic art fairs. From crafting marketing campaigns to developing exhibition/wayfinding signage to artist photography and website refreshing, my work revolved around improving every aspect of the the visitor experience and elevating the overall ambiance of the fair with one goal in mind — showcase the artist!
BRIEF
Exhibition
Created comprehensive wayfinding and exhibition signage — a flow of both directional and information signage that guided and informed visitors and exhibitors seamlessly.
Assisted with photography concepts / direction for campaign photo shoots.
The Fair Guide for every fair is an eight page double gate fold with inside poster of the fair’s featured artist’s artwork
Email, Social
Website Redesign
Strategized, and wire-framed a mobile-first website for a young, tech-savvy audience. Met a quick 1 – 2 month deadline. Tasks included managing design from a user-first perspective, creating layouts, organizing information, and making lo- and hi-fidelity prototypes.
Passed project to Leafgroup’s Art Director before transitioning to a new role in 2020.
